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Creating an effective logo for your business is harder than many owners expect it to be. It is usually far from a simple task as a logo can convey what your business does and position it within in your industry.
Some quick hints when trying to decide on a logo... If you plan to do any type of branding on cars, billboards or any other advertising make sure your lettering is readable from far away. You need to choose a symbol, mark or tagline that sets your business apart from its competition. Make sure it's clean as words and symbols cluttered in one area can easily scare off potential customers. It never hurts to gather feedback on your logo from various ethnic and/or religious groups. Many businesses have unknowingly run into problems when their logo offended minorities.
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A company's logo should be simple and easy to remember. It should also communicate its basic purpose. A restaurant logo, for instance, could showcase its most popular food. The initials of the business are often used in the logo as well. There are many affordable services online that will design your logo for you. You can describe your business to them and they will create some prototypes just based on your business name and description.
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